Product and Pricing online strategies are vital to ensuring competitiveness and consistent gross margin dollars. The multimedia marketing program is best integrated with your Website. Improving business lead generation means integration of a multimedia marketing with your website and business apps. Building the lead generation is integral to your product and services projection and enables marketspace flexibility, maintenance and market responsiveness. A review of your business improvement services processes to evaluate your current marketing strategy includes your use of Google Adwords and Google Analytics in your projection to stakeholders.